Suggestive Trademark Examples. Suggestive marks can possess an inherent element of sales appeal and will require less education of the public than coined or arbitrary marks; for this reason, generally, suggestive marks are entitled to less-extensive protection. Descriptive marks can be trademarks when there has been a secondary meaning established; otherwise they aren't protected.

Suggestive trademarks are those that 'suggest' rather than 'describe' qualities of the underlying goods or services. If used as a descriptor in the name of a shop that specialized in the sale of accessories for cold weather pets, it could be descriptive. For example, Roach Motel suggests, without describing, the nature of a trap for catching insects. Descriptive Marks. Generic devices will never be a trademark whereas devices that are fanciful, arbitrary, or suggestive are distinctive, and therefore they can function as trademarks. Suggestive Trademark: A suggestive trademark is so named because it suggests a quality or characteristic of goods and services; such a trademark might also be called allusive.However, a suggestive trademark requires a subtle leap in thought (or as courts often put it, “imagination, thought and perception”) for the consumer to reach a conclusion as to the exact nature of the goods. DESCRIPTIVE MARKS Descriptive marks are among the least distinctive and weakest marks. For more examples, consider the word "Penguin." They tell the consumer something about the product or service. How to use suggestive in a sentence.

Coppertone: Suggestive of …

suggestive marks, and the often blurry distinctions separating them are vital to understand. An arbitrary trademark is a word or image that already exists, but it has nothing to do with the business that uses it. Suggestive Trademark. Examples of suggestive marks include GREYHOUND® for bus services and CARESS® for body soap. Suggestive – The next category down the distinctiveness scale is suggestive marks. These are the stronger trademarks and much easier to protect from infringement. As you can guess, these are suggestive of the goods or services for which the trademark is used. A couple of examples of suggestive trademarks are “Public Eye” and “Streetwise.” These two marks do not describe what the product does, but do suggest that they are a weekly celebrity tabloid magazine or a collection of maps. But it also means that the trademark owner has a great opportunity to create a positive association between the mark and their company, products or services. But in a creative manner so that they are not plainly descriptive.

Examples: EXXON, KAYAK (travel site), YAHOO!, PANDORA, STARBUCKS. What are some examples of “suggestive” trademarks? Coppertone suggests, without describing, the results of using a brand of suntan oil. 4.

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