Hugo Boss soon responded to the comedian’s stunt, explaining they did not oppose the free use of language or the ‘generic’ use of the term boss. "Wir begrüßen den Comedian, der früher als Joe Lycett bekannt war, als Mitglied der Hugo-Boss-Familie", hieß es in einer Mitteilung. Comedian Joe Lycett announced on Twitter on Sunday that he had changed his name via deed poll to Hugo Boss. The comedian formerly known as Joe Lycett has said he has officially gone back to his own name, a month after legally becoming known as Hugo Boss. Earlier this week, the comedian Joe had revealed he had legally changed his name by deed poll to Hugo Boss, in protest against the large company targeting a small brewery in Swansea.
A comedian has legally changed his name to Hugo Boss in protest at the company for targeting small businesses and charities who use the word 'boss' in their name. Comedian Joe Lycett has legally changed his name to Hugo Boss, in a protest against the German fashion brand. Fashion brand Hugo Boss has responded to Joe Lycett’s name change, after the comedian legally changed his name to Hugo Boss. Hugo Boss soon responded to the comedian’s stunt, explaining they did not oppose the free use of language or the ‘generic’ use of the term boss. That is about to change, albeit without the German fashion house’s blessing, after the British comedian Joe Lycett changed his name to Hugo Boss by … A statement read: ‘We welcome the comedian …
Media caption Joe Lycett: Why I'm now called Hugo Boss. Hugo Boss nahm die Aktion mit Humor.
The comedian formerly named Joe Lycett is now once more named Joe Lycett as his brief spell as Hugo Boss has come to an end. A British comedian formerly known as Joe Lycett has changed his name to Hugo Boss in protest of the company allegedly targeting small businesses with …
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