Digital transformation can be defined as the process of utilizing modern technology to create new – or modify existing – business processe…, Can we forget about trends and predictions for a minute? Good employee newsletters can keep employees informed, provide a line-of-sight across the organization and supply the tools and information needed for job productivity. You all know how to make your digital marketing content work for you outside of the office – establishing your brand, bringing in leads, growing your sales, and more. Employee recognition is when you acknowledge any positive contributions an employee makes to their team or the business as a whole. Newsletters content will inevitably contain interesting, informative pieces on relevant industry topics. That may be extreme, but employee newsletters do have a way of finding their way into customers’ inboxes once in a while. When implemented correctly, these brief, weekly check-ins improve employee performance and their results in measurable ways. Many work wellness programs feature competitions between employees. Benefits Newsletters Search Benefits News. To structure your long-format newsletter, make sure to work with different headlines, visuals and separators. Some companies choose someone in the marketing or content department to write the letter, while others ask the staff to pitch in by having each department head write a few paragraphs on what has been going on. At the beginning of the year, interview your CEO and write an article identifying the company’s top priorities and objectives for the new year. Whether it's important updates to work processes or changes to the law that pertain to the business, the newsletter gives employees a chance to keep up with the latest news and developments. DO tell the truth. Features multimedia such as video – Along with written articles, you can also offer an array of content, such as images, podcasts, infographics and videos – bringing your employee newsletters to a whole new level of engaging. The principal and three other employees at a popular southeast San Diego charter school are likely to stay now that the San Diego Unified School … How to improve employee newsletter open rates and drive engagement, How to Improve Employee Newsletter Open Rates and Drive Engagement, The 4 main areas of digital transformation, How to fight Covid-19 exhaustion and build strength in 2021, Why change fatigue from 2020 threatens the business changes needed to survive 2021. Events are one of the most common employee newsletters that are sent out. Click on the different category headings to find out more and change our default settings. She uses her knowledge and skills to help companies and customers deliver measurable success through smarter, more effective and interactive communications across all channels. Link your results back to organizational goals and objectives and share it with stakeholders. However, more and more companies are starting to realize the benefits of creating newsletters for internal staff. Step #4: How Will You Get Your Employees Involved? Employees appreciate good communication coming from management. When you develop content, ask for their input. Your first step when thinking about an internal newsletter is who exactly will get the newsletter. Check out more ideas here. Many workers revel in the thought of telecommuting, or working from home: no commute, savings on gas money, and, of course, no one looking over your shoulder.But the benefits of working from home are not just for employees, businesses also benefit from at-home workers. If you have an e-mail address today, you are probably already recipients of one or more newsletters. We’ve compiled a list of some great employee newsletter ideas to make your employee newsletters even better. Don’t try to cover or obscure the truth. Structuring your newsletter around a “Top 10” list can leave your readers with a breakdown that is both easier to read and can allow your brain to retain more information. ©2021 Salesforce.com, inc. All rights reserved. Having a board member volunteer to write this newsletter would work best, which brings us to the next point. The same goes for your company; don’t be afraid to ask your employees for feedback. Newsletters strengthen the relationship between employees and employers, but also create and build relationships with customers. Today, more than 83 percent of B2B marketers use email newsletters as a marketing technique. As discussed above, a big part of using an internal newsletter is marketing to employees first. Newsletters are used to get attention and share information. If written correctly, it improves company culture and keeps employees up to date, which should in turn help the business as a whole cut down on turnover rate and foster new and creative ideas—and this does correlate to something monetary. Step #2: Who Will Write the Newsletter and Come Up with Content Ideas? See what ideas they think stick, see which stories get the most clicks, and offer incentives that they will care about. Newsletters; Webcasts; ... New tools and resources are available to streamline open enrollment and deliver the best benefits to employees. If written correctly, it improves company culture and keeps employees up to date, which should in turn help the business as a whole cut down on turnover rate and foster new and creative … You critique them on the work they do, let them critique the content produced within your digital marketing platform. (Don’t forget to use a power word in the headline to get people to engage!) Complements existing channels – The email channel is most likely just one of a number of channels available to you. We provide For Your Benefit newsletters to PEBB Program subscribers by mail or electronically. According to Evok Advertising, email newsletters require approximately one-third the cost of producing a traditional printed newsletter, allowing your small business to leverage the savings for other marketing or operational expenses. Delivered to your inbox so you never miss out. When I worked for Walgreens, they had a weekly newsletter out every week. The Benefits of Creating Newsletters for Internal Purposes (and How to Make It Happen). What if there is … Employee newsletters are crucial to building a consistent and trusted voice within your organization. More on this in step 4. Personal recognition or the acknowledgement of individual expertise, unique talents and qualitie… It produces a healthy work environment. Ultimately, employees want their achievements to be acknowledged. Give Employees A Day Off For Their Interests . PEBB Program For Your Benefit newsletters. 7 Email Newsletter Benefits That You May Have Overlooked. This can help boost morale and create hard-working, dedicated employees. There’s plenty of data to back up the benefits of email marketing campaigns. Who can walk the most steps in a month, get 7 hours of sleep, or cut out alcohol for a week? What are the benefits of newsletters? Let us know in the comment section below! Over 500 communicators participated in our Emerging Trends & the Use of Technology survey. 2. Take Dunder Mifflin from The Office for example. One-on-one meetings are a valuable tactic practiced by successful leaders. Ready to see how marketing automation can help you grow at record speeds? They are an easy source of communication. Did you know that American studies have shown that e-mail distribution gives 40 times return on each dollar invested? Weekly digest newsletters are a good way to share article roundups or to highlight ones that might have gotten lost. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete. If successful, put it in your newsletter! When you visit any website, it may store or retrieve information on your browser via cookies. If you throw in Board members, they may be more interested in the financials of the company. Your employee newsletter is a great place to provide your team with an important company update, nurture the relationship, and support the onboarding of new team members. I know the calendar is telling us that it’s a new year, but I honestly don’t think we are…, Almost overnight, COVID-19 changed the world. Start receiving BenefitsPRO.com’s free email newsletters to keep your finger on the pulse of the employee benefits market! Employees can’t work together to help achieve a goal if they don’t know what the goal is… Reduces information overload – By using employee data and content targeting, your team can produce employee newsletters that are personalized to the employee, sending only the information and news they need. Email newsletters give businesses the opportunity to regularly communicate with customers and leads who have expressed interest in their company, making them a very warm audience. What are the different types of employee recognition? Chat with our sales experts or call us at 1-800-667-6389. benefits of creating newsletters for internal staff, 4 Ways to Get More Out of Your B2B Marketing Automation, Elevate Your B2B Marketing: A Guide to Account-Based Marketing, 7 B2B Marketing Strategies You Need to Know, Marketing Automation for Financial Services, Marketing Automation for Healthcare & Life Sciences. By entrusting smaller marketing tasks to them, you are letting them know that you value their perspectives and input. The Benefits to Businesses & Employees of Working at Home by www.SixWise.com. These cookies are necessary for our website to function. This, however, all comes back to valuing the internal newsletter entirely. In a sense, you are actually marketing to them whether you think of it that way or not. Piggybacking off of step 2, everyone wants to feel recognized and appreciated, so it’s important as a business owner to do just that. 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